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And Repeat co-founders, Jayme Cyk & Ben Rabb

Our Story is Personal...

Twenty-five years ago, our co-founder, Jayme, began treatment for anxiety and depression, an experience she deemed soul-crushing throughout her childhood. But as she got older, she refused to let shame dictate her trajectory. 

That’s where And Repeat comes in, removing shame around the mental health products you take and the way you take them. Our collection of beautiful and effective essentials are designed to support your mental health.

From Idea to Conception

As a beauty editor for over a decade, Jayme has tried almost every beauty and wellness item on the market and has seen firsthand how efficacious and beautifully designed products can shift the way you feel about your beauty routine. It’s our mission to help you feel just as good about your mental health care as you do your skincare.

When setting out to create And Repeat, we wanted to build trusted relationships with our manufacturing partners and keep our products made local. For example, we work with a women-led manufacturing facility that engineered our pill cases and all our products are made in the USA.

Mental Health Advocacy

Each year, And Repeat is committed to donating at least 1% of profits to mental health organizations. Help us make a difference as we support these mental health movements.

The Loveland Foundation: This organization provides financial assistance to Black women and girls seeking therapy nationally.

National Alliance for Eating Disorders: This organization provides education, referrals, and support for all individuals experiencing eating disorders, as well as their loved ones.

National Alliance on Mental Illness: This organization helps support initiatives such as expanding NAMI HelpLine’s hours and services, advocating for a better crisis response system, developing resources for youth and young adults, and updating its educational materials to better address the needs of underrepresented communities.